Why do we make New Year’s resolutions?  Why are they hard to keep? And what can we do to be more successful?

Kora Muscat, from Innovia’s behavioural science team shared her thoughts in a BBC interview about how to motivate behavioural change.

And while New Year’s resolutions might appear small in the big scheme of things, the same principles applied at scale can boost society’s health, its road safety, its environmental sustainability. . . It’s no surprise that in 2016 governments and businesses are really waking up to the power of behavioural science as an enabler for breakthrough innovation.