The problem of drinking and driving has been with us since the car was invented. It is a really hard problem to solve. Every year, around the world, over 300,000 road accident deaths are attributable to alcohol. Dr Helena Rubinstein talked on the BBC World Service Business Daily about how behavioural nudges can be particularly helpful when it comes to stopping drink driving. You can listen to the interview from 6:20 onwards.

Listen now: Dr Helena Rubinstein on the BBC World Service Business Daily. 

Read more about our unique behaviour change programme, in partnership with Heineken: When you drive, never drink – the full award-winning story.