Everyone knows someone with an allergy. Billions of people worldwide suffer from allergy symptoms and look to companies such as Kenvue, the US distributor of ZYRTEC©, Benadryl and many other household name products, to help. But to innovate and stay ahead of their consumers needs, and their competitors, Kenvue need to anticipate the changing needs of allergy sufferers – an even harder ask.

That’s what our latest case study is about: Kenvue asked Innovia to explore how allergy needs are changing, to understand what consumers need, and identify opportunities that may exist in 10 years time.

This case study shows how companies need to consider science, societal trends and business needs to anticipate what the market want.

Lily Clarke, who leads our relationship with Kenvue, said:  “We love working with Kenvue; they welcome us onto their teams, and that means we can work truly collaboratively to create breakthrough ideas. When we combine our innovation expertise with the know-how, scale and experience of one of the world’s largest pure-play consumer health companies, our work together can genuinely improve lives.”

Learn more about how we approached the work here: Improving the quality of life for people with allergies