News Jun 2022

New case study: Understanding an emerging consumer group

To broaden a product’s appeal, you need to know who might consider using it and why. Innovia helped PepsiCo understand an emerging consumer group...

PepsiCo has been working with Innovia for many years. Together, we’ve worked on a wide range of projects to enable category growth. We’re particularly proud of this new case study because it reflects on our skills in delivering better understanding of consumers and in turn, facilitating R&D decision-making.

Our direct clients said, “You created archetypes at the right level of detail and nuance, enabling us to articulate the product attributes for development. The high-impact video helped us to communicate this work with internal teams.”

To help PepsiCo grow in this category we used a behavioural science approach which involved a mapping process, selection of a food choice model and undertaking our own primary research. We delivered our learnings in the form of actionable next steps allowing PepsiCo to effectively communicate our findings.

Read the full case study here: Understanding the needs of an emerging consumer group.